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Detailed Syllabus

Digital Marketing Training / Digital Marketing Mastery

Complete, module-by-module breakdown of practical skills, industry platforms, assignments, and course investment details.

Duration: [8 to 12 Weeks]
Format: [Classroom / Live Online / Hybrid]
Eligibility: Basic Computer Familiarity
Curriculum

Module-by-Module Syllabus

Click each module to view the specific topics and practical assignments included.

Understand how modern consumers discover, evaluate, and purchase products online.

Digital marketing channels overview: Organic vs. Paid vs. Owned media.
Customer persona development and audience intent mapping.
Competitive analysis and digital positioning strategies.
Practical Task: Build a complete buyer persona profile and digital competitor benchmark.

Learn how websites serve as the core destination for digital marketing traffic.

Domain, hosting, SSL, and CMS essentials (WordPress overview).
Anatomy of a high-converting landing page: Header, social proof, forms, and CTAs.
Mobile responsiveness considerations and conversion barriers.
Practical Task: Wireframe and evaluate a lead-generation landing page structure.

Step-by-step methodology for ranking websites organically on search engines.

Keyword Research: Search volume, commercial intent, and keyword mapping.
On-Page SEO: Title tags, meta descriptions, heading hierarchy, and content depth.
Technical SEO: XML sitemaps, robots.txt, canonicalization, site speed, and indexing.
Off-Page SEO: Backlink principles, domain authority concepts, and outreach basics.
Practical Task: Conduct a comprehensive on-page and technical SEO audit of a live website.

Learn how to configure, structure, and optimize paid campaigns on Google.

Google Ads Account structure: Campaigns, Ad Groups, Keywords, and Ads.
Keyword Match Types (Broad, Phrase, Exact) and negative keyword lists.
Responsive Search Ads (RSA) copywriting and ad assets/extensions.
Bidding Strategies: Manual CPC, Target CPA, Maximize Conversions, and Quality Score.
Practical Task: Structure a full Google Search campaign with negative keyword libraries and ad copy variants.

Execute paid social ad campaigns and build structured organic social calendars.

Meta Business Suite & Ads Manager interface walkthrough.
Targeting options: Core audiences, custom audiences, and lookalike audiences.
Creative formats: Image, Carousel, Video, and Lead Generation instant forms.
Budget optimization: Campaign Budget Optimization (CBO) vs. Ad Set Budget (ABO).
Practical Task: Set up a mock Meta Lead Generation campaign with audience testing matrix.

Learn to craft persuasive marketing messages and automated communication flows.

Copywriting formulas for digital ads (AIDA, PAS, BAB).
Email marketing fundamentals: Welcome series, nurturing sequences, and broadcast campaigns.
List hygiene, open rates, click-through rates, and spam avoidance.
Practical Task: Write a 3-part email onboarding sequence and test headline variants.

Master data analysis to measure return on marketing effort across channels.

GA4 data model: Events, parameters, and user properties.
Traffic Acquisition reports: Source, Medium, and Campaign attribution.
UTM parameter tagging best practices.
Conversion tracking and standard exploration reports in GA4.
Practical Task: Tag marketing campaigns with UTMs and analyze traffic source performance in GA4.

Applied Assignments in Every Module

Students submit structured assignments for each module. Feedback is provided on account structures, keyword selections, and analytical interpretations to ensure genuine practical capability.

Course Investment
₹ [COURSE_FEE_PLACEHOLDER]
[Contact for current batch fee structure & schedule]
Complete access to all 7 curriculum modules
All practical assignments and instructor review sessions
Course reference guides, templates, and checklists
Course completion certificate [Certificate details placeholder]

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